Andrew argues that social media, with its generation of massive amounts of personal data, is encouraging us to fall in love with something that is too good to be true
Does Mark Zuckerberg know what the word "friend" means? Why are we all becoming so addicted to Twitter? Should everyone really be broadcasting the most intimate details of their lives on Facebook, LinkedIn and Google +? Andrew Keen exposes latest Silicon Valley mania: todays trillion dollar social networking revolution that is transforming the Internet. Every new online start-up, he reveals from commerce to communications to entertainment is now going social in a transformation called Web 3.0. Keen warns that what he calls this cult of the social is jeopardising both our individual privacy and liberty. Using one of Alfred Hitchcock's greatest films Vertigo as his starting point, he argues that social media, with its generation of massive amounts of personal data, is encouraging us to fall in love with something that is too good to be true: a radically transparent 21st century society in which we can all supposedly realize our authentic identities on the Internet.
Andrew Keen is an Internet entrepreneur who founded Audiocafe.com in 1995 and built it into a popular first generation Internet company. He is currently the host of Keen On show, the popular Techcrunch chat show, a columnist for CNN and a regular commentator for many other newspapers, radio and television networks around the world. He is also an acclaimed speaker, regularly addressing the impact of digital technologies on 21st century business, education and society. He is the author of the international hit ï¿½CULT OF THE AMATEUR: How The Internet Is Killing Our Culture which has been published in 17 different languages and DIGITAL VERTIGO: How Todays Social Revolution Is Dividing, Diminishing and Disorienting Us, his controversial critique of contemporary social media.